I ran across the following quote in my files today. It’s an important reminder–short, sweet and well-spoken. Follow this advice for clear and concise business writing: Keep sentences and paragraphs short. Give sentences the “breath test” by reading them aloud. If you run out of breath before you get to the end of the sentence, it’s too long and should be broken into two or more sentences.
Robert W. Bly, The Online Copywriter’s Handbook
August 11, 2009 at 3:22 am |
Nice one. I think it makes a lot of sense. But how about people who can hold their breath for much longer than others? I might be safer to just use a maximum of twenty words per sentence.