Electing the President, Likeability and Your Future

Chances are  you ‘ve heard some people mention the importance of likeability for success in any field.  I first ran across this in a Harvard Business Review article by Robert Cialdini in 2001.  Cialdini maintained that likeability was a key factor (one of six) in a person’s ability to persuade. 

Tim Sanders has researched and popularized this idea in The Likeability Factor.  But some people believe they make decisions objectively, without emotion and without caring whether or not they like the person with whom they are doing business.  These folks might be surprised by a posting I found the other day. 

In this post, national correspondent, Bill Beaman shares his reflections on the candidicy of Mitt Romney.  Here are some excerpts:

“He’s smart.  He’s articulate….  But the most important thing he has going for him is that he’s so likeable. ”

“Since every Republican candidate this year is evoking Ronald Reagan, let’s use the 40th president as out standard here.  Reagan said any number of bizarre and contradictory things during his years in politics….  America forgave him for these sorts of gaffes and more–including, ultimately, Iran-contra.  Why?  They liked him so much as a person.  They liked his sunny optimism and his heartland America values….”

“Well, among the cast of characters running for president this go-round, no one is more darn wholesome than Mitt Romney.  No one projects optimism in quite the same “gosh, we can do it, folks” sort of way.” 

Finally, Beaman describes Mitt Romney as a “man with Reagan-style appeal, combined with gray matter.”  As I read it, Beaman is not saying likeability is the only factor, but he is saying it is a critical factor, one that could push a candidate over the edge to success.  He’s saying that people will take notice of Romney because he looks the part, he’s optimistic, and he’s likeable. 

Wow–this is a scary way to pick a president.  Research says Beaman is onto something real–likeability plays a huge role in your success or lack thereof.  What are your thoughts about this–regarding job interviews, cooperation in the workplace, promotions, etc.?  Fair or not, your likeability plays a critical role in your future. 

For another one of my articles on likeability, go to http://www.incrediblemessages.com/Articles/cc-19-PersuaionQuixoteStyle.htm.  Let me know what you think!

(To view the post by Beaman, go to www.freerepublic.com/focus/f-news/1849222/posts. )

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One Response to Electing the President, Likeability and Your Future

  1. Jane says:

    The first time I saw Romney being interviewed, I was only half watching. My first impression was exactly like you said – even just with body language and visual impressions Romney came off as likeable and even presidential.

    I’ve long believed that people do business with others that they know, like, and trust.

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