Stupid Mistake #9: Conclude Your Speech Abruptly

Here’s the situation:  As my husband and I were watching a movie, I was reminded of an important rule about how to conclude a presentation.  We were watching the movie, The Manchurian Candidate.  As this film came to its close, I felt my jaw drop open. Beside me, my husband shook his head in disbelief, “Is that all?” The movie had ended abruptly. The hero (Denzel Washington) stood gazing blankly over the ocean, his feelings and his future unresolved. There we were, still on the edge of our seats, and the movie was over. It had stopped on a dime.

Shuffling out of the theater, I felt dissatisfied and frustrated. A thoroughly suspenseful movie had left me hanging at the end. Testing out a theory, I asked my husband about his feelings, “Do you feel angry?” “Yes,” he answered, “I do.” I realized that I felt angry too.

Here’s the stupid mistake:  What holds true in a movie holds true in a presentation. An audience expects an ending. In fact, an audience expects a cohesive package that moves smoothly from beginning to middle to end. A good presentation does not end on a dime.

Here’s the solution:  As you prepare the close of a presentation, keep the following points in mind:

  • Audience members expect you to provide closure or tie things together at the end.
  • Audience’s perceive an unspoken contract with speakers.  When you start a story or a line of logic, they expect it to come to a satisfactory conclusion.  
  • The conclusion is the final impression of your speech.  If you do a great job throughout and then flub the conclusion, the audience is left with a negative impression.
  • The most powerful speeeches end with an action statement.

Now I invite you to view a free longer version of this article–with practical suggestions for closings: http://www.incrediblemessages.com/Articles/pp-10-dime.htm.

 For more stupid mistakes that sabotage your speech, check out this special report: http://www.incrediblemessages.com/products.htm#howtowin.

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One Response to Stupid Mistake #9: Conclude Your Speech Abruptly

  1. I especially appreciated your comment about cohesiveness, beginning to end. Some of the best speeches from my perspective are the ones where the speaker starts out with a powerful introduction, maybe using a story or illustration. Then in conclusion the end is tied to the beginning, as if to say….the moral of the story is…or…if, then and proceeded to move to the action statement.

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